ROI Calculator
Check whether your revenue still leaves a worthwhile return after total cost. This free ROI calculator gives you a clearer profitability view than revenue-only metrics can provide.
Formula: ROI = ((Revenue - Cost) / Cost) x 100
When this ROI calculator helps
Use ROI when you want a truer view of profitability than ROAS alone can provide. It is useful for campaign reviews, founder reporting and deciding whether a channel deserves more budget.
Why ROI matters
ROI helps you understand whether a campaign, product or channel is truly creating value after real costs are taken into account. That makes it a better final decision metric than top-line numbers alone.
- Useful for profitability reviews and budget decisions
- Works across marketing, ecommerce, software and operations
- Especially helpful when leadership needs bottom-line clarity
Example ROI calculation
If revenue is 12,000 and total cost is 3,000, profit is 9,000 and ROI is 300%. That means the return equals three times the original cost base.
This makes ROI a practical way to compare whether one campaign or channel is actually strengthening the business, not just growing turnover.
ROI FAQ
What does ROI mean?
ROI means return on investment. It measures profit relative to total cost and is usually expressed as a percentage.
Why is ROI different from ROAS?
ROAS compares revenue to ad spend only, while ROI looks at profit after costs. That usually makes ROI the more realistic profitability metric.