Use this guide to choose the right AdMetricFlow calculator for Google Ads planning, search campaign reporting and shopping campaign performance checks. It is independent from Google and built for quick budget sense-checks.
Before pushing more budget into search or shopping campaigns, check whether clicks are affordable, conversions are happening at an acceptable cost, and revenue is high enough to justify the spend.
If a campaign spends 1,200, generates 1,500 clicks, 60 conversions and 4,800 revenue, you can calculate CPC, CPA and ROAS in sequence. The raw campaign may look healthy, but ROI only becomes clear once margin and other costs are included.
This is why the Google Ads dashboard should be checked alongside analytics and finance numbers rather than used alone.
No. AdMetricFlow is an independent calculator site. Use it to sense-check campaign figures, then compare results with Google Ads and your analytics data.
Most Google Ads checks start with CPC, conversion rate, CPA, ROAS and ROI. CPM and CTR are still useful, but purchase intent and conversion value usually matter most.
Yes. The formulas work for search, shopping, performance and lead-generation campaigns as long as you enter the correct spend, click, conversion and revenue numbers.